Tuesday, September 29, 2020

How To Get People To Buy From Your Direct Sales Business





Many people have a direct sales business these days and I think it's great. It's something that folks really enjoy and the products are generally pretty fabulous. I personally have many Scentsy items, Lularoe leggings, Pampered Chef products, and books.

But sometimes sellers can do things that rub the buyers the wrong way. Here are some tips that sellers can do to help get a buyer to purchase some items.







1. Don't automatically add people to Facebook sales parties. Ask first. I have several people on my friends list who will inquire if it's okay if they add me to their parties and guess what? I always say yes.


2. Don't be overly aggressive. No means no. I understand you need to sell stuff and I respect it--I do--but don't get annoying. For example, there are these press on nails things, and I don't like anything on my nails. It's distracting. This lady kept trying to get me to go to one of her parties and I kept declining. She insisted I'd "love the nail products!" and I kept explaining that I would not. It was like she didn't understand the words coming out of my mouth. 


3. Understand that some people are loyal customers to someone else. If I do like a product, I generally purchase from one or two people. I feel guilty buying from someone else. So respect it if someone already explains that they already buy from a consultant.


4. Make sure you actually know the person before asking if they want to host a party or join your team. I once went to a kid birthday party and this woman was all, "Hi, do you want to host a Scentsy party? You get free products." I was flabbergasted. I didn't even know her name yet! I avoided her for the rest of the party. 


5. Do NOT send multiple messages online asking if people want to join your "clean eating group" and learn how to lose a few pounds. Do not send messages asking if someone wants to "wrap themselves." I cannot tell you how many messages I get on Instagram from strangers wanting me to buy their stuff. It comes across as rude.


6. Don't up the cost. On Facebook I'm seeing a lot of people complaining that some (not all, I repeat, NOT ALL) Lularoe consultants are pairing the Christmas leggings with other items so a person has to spend $100 if they want the leggings. Allow your buyers to buy what they want. Don't lump things together just so you can get rid of product or receive more money. It's tacky.


7. Please don't message people on Facebook making it seem like you're doing them a favor. "I see it's your birthday! Can we chat for 10 minutes and discuss your skin care routine?" A kinder way is to offer to send a product, no strings attached.


8. Don't be like "hi babe!" or "hi hon" in social media messages. I have a name and it's not babe or hon. Don't follow that up with, "I'd love to help you out!" and then proceed to ask if I'd like to join your team. How is that helping ME out?



So there you have it! I hope this helps. I imagine these sort of things are discussed at conventions and other get-togethers for direct sales businesses, but it seems some consultants forget. Understand that the main goal isn't just to sell and get money. Really get to know your customer. If you do this, they'll most likely come back.




Happy selling! Do you sell anything? 





31 comments:

  1. I hate when they act like they want to get to know you and then suddenly ask you to sell for them.

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  2. Hi it's Brenda from RubyHemMinistries.com I'm glad to "meet" someone who's running an honest direct sales business. I've never had much luck with direct sales but I'm glad someone is successful here.

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  3. I think this is going to help a lot of people. I have a few friends who are involved in direct sales, and it's tough for them. These are great tips.

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  4. I love this list of things to do and not do for direst sales. The private "hi hon" messages are my least favorite.

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  5. I think the worst thing direct salespeople can do is pretend their certified and trained to give medical advice (for the products that are related to health and wellness).

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  6. I think when they seem very interested in getting to know you then ghost once you politely decline or are overly pushy are all annoying to me. I'm all for helping out, but please respect the no.

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  7. These are amazing tips and they all make sense actually. Also, adding value instead of focusing on the selling definitely helps a lot.

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  8. These are really great tips, Totally adding value!!! thanks for sharing

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  9. These are some excellent tips to share! I haven't done direct sales in A LONG TIME, I dabbled in it from 2006 to about 2008 and was a fabulosu leader with a huge team underneath me - I much preferred the leading others to scucess than selling myself ;) But I walked away and started writing instead.

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  10. I really enjoyed reading this post. Your tips are really helpful.

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  11. I like those tips. I'm not into direct selling though I buy products from some friends. Thank God, I haven't experienced the bad experiences you cited.

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  12. #3!!! That's the hardest one of all. I don't know how to explain that I do my purchases for this specific product from one person. I always hear, "help so-and-so with her party!"

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  13. These are great advice. Also the fact that you also use the product you try to sell and gives you a good experience is a good selling pitch.

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  14. Great tips! Totally agree with #2 especially - no means no.

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  15. I love all your tips. Some sellers are to confident with some things that they forgot to approach their prospects respectfully.

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  16. People message me on facebook and Instagram all the time saying these things.
    It's ridiculous! I don't do any of these things yet I still can't make a sale. lol

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  17. Love your tips and advice so much! Direct sale must be pleasant!

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  18. These tips are wonderful and will definitely keep them in mind. I am actually thinking of starting my own direct sales business.

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  19. I love getting direst sales orders. It really makes me feel like I am doing a good job.

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  20. I get these random messages all the time and it's so gross. I used to do direct sales a few years ago, but left because I was starting to feel gross too. It's good that some people do it in less offensive ways! Thanks for sharing the tips!

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  21. OMG this is amazing Amber. All of these I was like YES. I hate so much when people address me as hi hun or babe. It's an automatic no.

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  22. Thank you for the helpful tips. I’ll try these out the next time I want to sell directly!

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  23. I don't sell anything, but I do get PMs asking me to buy their products. And yes, they called me hun or babe. But I think it was cute. LOL. -LYNNDEE

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  24. These are wonderful tips. I use to jump around a lot from direct sales companies. I eventually stopped as it just didn't work well for me. I personally hated when people would directly contact me on Facebook about it.

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  25. Those are helpful tips, I am really good at helping my friends when I know they sell stuff

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  26. I am also one who only purchases from other 1 or 2... IF I have a friend having a party, I will purchase something to help their party out but let the consultant know I have a regular person.

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  27. Awesome tips. I also get a little annoyed when I get messages with hi hon. But I understand they are trying to sell their product.

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  28. Number 8 is KEY!! Don't do it!! LOL

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  29. Great points! It's funny if a seller uses "hi hon" lol. It's really not easy to direct sell, people always have doubts...

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  30. Great suggestions! As I'm starting to sell things shortly I'm always very concerned about being overly aggressive or pushy. You've given me some excellent things to think about.

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  31. These are all good points for selling. Thanks for sharing your tips - these will be helpful.

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Thanks for the comment!

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