How To Get People To Buy From Your Direct Sales Business

Many people have a direct sales business these days and I think it's great. It's something that folks really enjoy and the products are generally pretty fabulous. I personally have many Scentsy items, Lularoe leggings, Pampered Chef products, and books.

But sometimes sellers can do things that rub the buyers the wrong way. Here are some tips that sellers can do to help get a buyer to purchase some items.

1. Don't automatically add people to Facebook sales parties. Ask first. I have several people on my friends list who will inquire if it's okay if they add me to their parties and guess what? I always say yes.


2. Don't be overly aggressive. No means no. I understand you need to sell stuff and I respect it--I do--but don't get annoying. For example, there are these press on nails things, and I don't like anything on my nails. It's distracting. This lady kept trying to get me to go to one of her parties and I kept declining. She insisted I'd "love the nail products!" and I kept explaining that I would not. It was like she didn't understand the words coming out of my mouth. 


3. Understand that some people are loyal customers to someone else. If I do like a product, I generally purchase from one or two people. I feel guilty buying from someone else. So respect it if someone already explains that they already buy from a consultant.


4. Make sure you actually know the person before asking if they want to host a party or join your team. I once went to a kid birthday party and this woman was all, "Hi, do you want to host a Scentsy party? You get free products." I was flabbergasted. I didn't even know her name yet! I avoided her for the rest of the party. 


5. Do NOT send multiple messages online asking if people want to join your "clean eating group" and learn how to lose a few pounds. Do not send messages asking if someone wants to "wrap themselves." I cannot tell you how many messages I get on Instagram from strangers wanting me to buy their stuff. It comes across as rude.


6. Don't up the cost. On Facebook I'm seeing a lot of people complaining that some (not all, I repeat, NOT ALL) Lularoe consultants are pairing the Christmas leggings with other items so a person has to spend $100 if they want the leggings. Allow your buyers to buy what they want. Don't lump things together just so you can get rid of product or receive more money. It's tacky.


7. Please don't message people on Facebook making it seem like you're doing them a favor. "I see it's your birthday! Can we chat for 10 minutes and discuss your skin care routine?" A kinder way is to offer to send a product, no strings attached.


8. Don't be like "hi babe!" or "hi hon" in social media messages. I have a name and it's not babe or hon. Don't follow that up with, "I'd love to help you out!" and then proceed to ask if I'd like to join your team. How is that helping ME out?



So there you have it! I hope this helps. I imagine these sort of things are discussed at conventions and other get-togethers for direct sales businesses, but it seems some consultants forget. Understand that the main goal isn't just to sell and get money. Really get to know your customer. If you do this, they'll most likely come back.

Happy selling! Do you sell anything?